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Our Journey Towards BMF Clinic


Our Journey Towards BMF Clinic

BMF Clinic's history is deeply rooted in Singapore, where the brand was founded in 1987 as two heavyweight brands in the beauty industry: Bella Skin Care and Marie France Bodyline.

Over the years, our Chief Executive Officer, Ms. Amy Quek, looks at how the services of both brands can be combined to create a one-stop beauty center that can easily meet the beauty needs of the modern woman. His commitment to providing convenience for our clients resulted in the merger of Bella Skin Care and Marie France Bodyline into BMF Bella Marie France in 2017, with 7 outlets throughout Singapore.

However, as skincare and wellness routines started to gain popularity in the late 2010s and competition became fiercer, Ms. Amy knew that we had to leverage technology to provide the best service we could offer our customers and add value to their time spent with us. Continuing to deliver some of the newest treatment machines in the industry, Ms Amy decided in 2022 that a rebrand was necessary to strengthen our commitment to aesthetic standards and service excellence, resulting in today's BMF – The Aesthetics People.

Despite the decades-long success of the BMF brand, Ms. Amy always felt that our extensive list of services was missing a key component: medical aesthetics. This includes botox, fillers, skin boosters, and laser therapy--treatments that can help our customers actively target and treat a variety of skin concerns in the shortest possible time. To close this gap, Ms. Amy began laying the groundwork by researching and securing aesthetic equipment that had made a name for itself in the beauty and esthetics industry.

With equipment and technology from well-known brands likeCFU Èlife, Thermage® CPT, dan Alma Harmony XL Pro Laser added to our repertoire, the BMF brand is finally ready for its next expansion: BMF Clinic.

“For me, BMF Clinic is not just a business. We are a community of like-minded people, ambitious and passionate about doing what they set out to do. BMF Clinic is a place for everyone to not only be beautiful, but also a place to feel beautiful. I want our clients to leave our clinic feeling like a million bucks, feeling like they are empowered to do what they want to do, not limited by anything."” – Ms. Amy Quek, CEO.

With the opening of our first BMF Clinic branch at Plaza Indonesia mall, Jakarta on February 2023, customers can definitely look forward to a series of new services carefully designed to deliver significant results, with little to no downtime.

  • To make an appointment, you can call our hotline at 021-21393853 or send a WhatsApp message to +62 811 939 2227
  • To learn more about our complete list of treatments, you can visit our treatments page here.

As we remain steadfast in our commitment to provide the best for our clients, the establishment of BMF Clinic is another important milestone in our journey forward, and we hope you will be with us in the years to come.